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Don't Buy The Lie (DBTL) Campaign

The Don't Buy the Lie (DBTL) Campaign was created to combat youth tobacco use in Solano County, funding for the campaign came from a California DOJ Tobacco Grant Program (2018-2021). The campaign was developed by the Solano Youth Coalition's Tobacco Education and Awareness Committee, a youth advocacy group overseen by the Youth Development Department. The coalition uses data from the California Health Kids Survey, National Youth Tobacco Survey and other research from the American Lung Association, Stanford Tobacco Toolkit and more to create an impactful and creative campaign strategy.

The SYC uses various media outlets, including digital billboards, videos (public service annoucements), internet and radio spots to reach the greater Solano County communities.

During the 2020-21 school year, the SYC created the first of eight billboard adds. They focused the message on e-cigarette and vape flavors, highlighting one of Big Tobacco's strategies for hooking kids. With more than 17,500 flavors on the market, with no end in sight.

The DBTL goals for the 2021-22 school year include, a Red Ribbon Week Campaign, peer-to-peer educational presentations, Take Down Tobacco Week activities, and the development of new public services announcement videos.

Contact

Rebecca Floyd
Project Coordinator
rfloyd@solanocoe.net
(707) 646-7602

Johanna Nowak-Palmer
Program Manager
jnowak@solanocoe.net
(707) 646-7608

Don't Buy The Lie Campaign
Lies big tobacco tells us
  • It's just water vapor
  • Safer than traditional cigarettes
  • Nicotine free
  • Youth are not targeted